THNK: magazine x thought process.
THNK magazine was a concept originally designed by Mahalo Dono in the summer of 2011. [the "THNK" magazine project. take one.] The magazine was originally designed with the concept of showcasing artwork. The concept wasn't strong enough to live alone. Take two, started in the fall/winter of 2013. Starting with the concept.
THNK magazine is about a thought process. How does everyone have such a different thought process and way about getting there? THNK will blend this idea of a thought process and thinking with artwork and editorials which create a similar thought process.
thnk, just thnk.
The idea of the composition came from the grudge or "dirty type" design era. Why? This style of design really required the viewer to think while viewing. Sometimes it took awhile to read and understand the layout and composition of the design treatment. That, along with this idea of a "zine"; a homemade magazine traditionally done on a xerox machine which gave it a grainy, black and white feel to it gave my inspiration for the THNK campaign.
THNK magazine is about a thought process. How does everyone have such a different thought process and way about getting there? THNK will blend this idea of a thought process and thinking with artwork and editorials which create a similar thought process.
thnk, just thnk.
The idea of the composition came from the grudge or "dirty type" design era. Why? This style of design really required the viewer to think while viewing. Sometimes it took awhile to read and understand the layout and composition of the design treatment. That, along with this idea of a "zine"; a homemade magazine traditionally done on a xerox machine which gave it a grainy, black and white feel to it gave my inspiration for the THNK campaign.
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